Turn It Up! is an emotional exploration of the Electric Guitar and the people that fall under its spell. Instead of a quest for the perfect wave, Turn It Up! is a pilgrimage to find the ultimate guitar and perfect tone. Turn It Up! is a feature-length, cinematic and auditory tour de force - a celebration of the most popular instrument in the world. Hosted by actor and musician Kevin Bacon, the film examines the emotional connection between players and their instruments.