In the ’70s, the struggling Houston Oilers turned to Bum Phillips, an unconventional cowboy-hat-wearing coach who built a family-first team of misfits and stars such as Earl Campbell. Together they ignited the “Luv Ya Blue!” phenomenon, challenged the Steelers dynasty, and captured a city’s heart. Featuring interviews with players and coaches including Peyton Manning, Sean McVay, and JJ Watt, the film celebrates Bum’s humanity, humor, and enduring impact on football.