Thirty talented, beautiful and charismatic Latinas showcase their intelligence, resilience and cultural pride in a vibrant live competition that showcases their music, culture and Latin heritage for the opportunity to be the first representative of Latina women in the 74th Miss Universe pageant taking place in 2025. Contestants will undergo dynamic, transformative training and coaching led by experts in various topics, such as leadership, runway, fashion, presentability, public speaking and advocacy, which will prepare them to shine on the world stage.